From your first 10K to a 100K course record — the process is everything. Brutal honesty, relentless training, and a plan built entirely around you.
Before running, there was swimming — years of early mornings and 50m pools, learning what it means to compete against yourself. That discipline didn't leave when Kristján stepped out of the water. It just found a bigger arena.
What started as road running in the Netherlands quickly evolved into something deeper. Trail running offered what roads couldn't: raw terrain, genuine isolation, and a test that goes beyond the physical. The kind that reveals what you're made of when the elevation climbs and the finish line feels impossible.
Today, Kristján competes at the highest levels of ultra trail running — UTMB wins, course records, podiums across Asia and Europe. He coaches for the same reason he races: to find out what's possible when you commit fully to the process.
"You're encouraging and brilliant at pushing people without making it feel stressful. The mindset you shared during training carried me through my Hyrox race when things got tough — I could still hear your voice telling me to keep going. You make people feel supported and confident in themselves."
"The programme adjusts based on my progress and feedback after each run — it's never a one-size-fits-all approach. Kristján's running knowledge is exceptional and my go-to whenever I need advice."
"You don't just hand over a training plan — you take the time to understand my condition, recovery, stress levels and life commitments, then adjust accordingly. That's helped me train consistently and confidently while balancing work, family and ultra-distance goals. I've learned that progress isn't only about training harder, but training smarter and respecting recovery."
Every plan is grounded in formal study as much as personal experience — spanning the psychology of motivation and the physiology of endurance performance. The two disciplines behind every training decision.
Every plan is personalised, updated weekly, and built around your schedule — not a template.
Online coaching built around a personalised, weekly-updated plan — for runners progressing through half marathon, marathon, trail, ultra or HYROX goals.
The full NOMAD experience — for athletes targeting specific performance goals, with the most complete level of support and analysis.
Everything in Foundation, plus hands-on coaching in person — for athletes who want maximum accountability and real-time feedback.
A single, focused session for technique analysis and correction — perfect for a form check before race day, with no ongoing commitment.
No commitment. No sales pitch. Just 30 minutes to figure out if we're a good fit — and what your next step looks like.